According to a HubSpot lead generation report, businesses with over 400 pages get 600 percent more leads than those with 51 to 100 pages. Combine that with the fact that 60 percent of all clicks tend to go to pages that rank in the top three search results, and you can see why digital marketing and online content strategies are so important.
Online marketing strategies can be difficult to plan and even more difficult to maintain. It's no longer enough to create a few pages of quality content for your website. Audiences expect dynamic content that ranges over a variety of platforms and media. Videos, photos, and text have to work together to convey an interesting and relative message, and a successful digital marketing strategy usually includes one or more of the following components:
- Timely analytics and reporting that let you base marketing decisions on proven data
- Targeted paid search advertising that guarantees first-page ranking
- Strong search engine optimization for increased traffic
- Quality and continuous content to drive repeat visitors
- User engagement to build a brand culture
- A social media presence for enhanced engagement
- A consistent brand message
Our team brings expert marketing strategy to your local or online business. Whether you have offices or a storefront in Lancaster, PA, or you operate solely online, we can help you drive web performance, sales, and leads. With over eight years of experience in online marketing, we bring know-how and best practices to your site to build your web presence.
With data-driven products and customized services that meet both your business needs and budget, we help you do more online. Our competitive pricing and custom services also enhance your ability to create strong ROI for all your online marketing efforts. Let us help you take advantage of online marketing principles, such as SEO, which generates leads with a close rate up to eight times more than traditional marketing efforts.