Since its inception back in 2004, Facebook’s exponential growth has been nothing short of a phenomenon. In fact, 1.2 billion of us worldwide are now connected to the world via Facebook – to put that into context, that’s one in every seven people. With so many users, can your business really afford not to utilise Facebook advertising?
The social media platform offers a variety of different advertising solutions that can be used to engage with as specific or as broad an audience as you require. Ultimately, the first step involves creating a page for your business, which will provide you with a ‘brand’ or online persona on the site.
Your current or prospective customers can then ‘like’ your page in order to receive updates about your company, or offers and promotions if you decide to run them. Some companies even offer incentives and competitions in order to encourage social media engagement. Perhaps the biggest advantage is that it’s completely free to create and maintain a Facebook page.
In order to take your social marketing to the next level, however, it’s advisable to consider investing in advertising with Facebook – although if you’re unfamiliar with the world of social media, it might be worthwhile to utilise the services of a local business specialising in online marketing in order to guide you through the often confusing world of Facebook adverts.
As a Lancaster, PA based company we are on hand to help take your business to the next level. With over eight years of experience it’s fair to say that we’ve been there at the beginning of social media – put simply, we understand what works, and how best to target your audience.
We can create beautiful bespoke advertising solutions for use on Facebook, and what’s more, our services won’t break the bank – we offer the most competitive prices in the area, allowing our customers to reap the benefits that a professionally executed Facebook advertising campaign can bring without having to worry too much about the cost.
For further information on how our social media advertising services could help take your business to the next level, get in touch today.