Content on your website, blogs, and social media pages lets you differentiate yourself from the competition while attracting users to your site. The right content ranks you high in search engines, creates online word-of-mouth, and converts visitors to customers. The wrong content doesn't do any of these things, and it could have a negative impact on your brand.
Content marketing is the act of using content - videos, articles, social media posts, photographs, and downloads - to increase your exposure online, attract visitors to your site, and illustrate your expertise in a niche or subject. Content marketing online lets businesses of any size connect with a growing audience of global users, but content is also important for local businesses who want to connect with customers in the area. With a growing number of individuals turning to the Internet for recommendations and information about products and service providers, businesses that don't develop a strong online presence don't get found by the market.
A good content marketing strategy includes:
- Well-written, diverse, and relevant content that informs, entertains, or convinces your audience
- A mix of media that communicates to an audience of diverse readers and viewers
- An integrated approach to content that spans various platforms and tools, including blogs, social media, and site landing pages
- Shareable content that promotes linking back to your pages, posts, and social profiles
- Data-driven approaches that build on successful content and campaigns
- Interaction with the audience
Content marketing is not an overnight effort - it takes time to build a presence in the search engines and connect with a wide audience. Taking the time to create and manage high-quality, relevant content that performs is difficult for business and site owners who might be dealing with numerous other requirements every day. Our team brings almost a decade of online marketing experience to businesses in Lancaster, PA, helping them increase online visibility and develop an online brand.
Our SEO and content marketing experts help you use a foundation of data, best practices, and creative campaigns to drive conversions online and position yourself as a leading brand in your industry and geographic space.